Post 16

Ethos

Ethos filter the projected image of the writer as a person will be subtly altered. To make an effective Ethos you must: be knowledgeable about your situation, be fair, build to your audience, and demonstrate professionalism.

The primary way to earn credibility, is to be plausible, that is to vacillate from a strong base of knowledge, to have a hand at the examples.

The secondary way to earn credibility, is to be fair by demonstrating fairness and courtesy to alternative views you will be able to earn credibility.

 The tertiary way to earn credibility, is to build a bridge to your audience, by showing the audience that you are a trustworthy person and building up your reputation in a way. 

And lastly, to earn credibility you must simply proofread, use careful and appropriate style editing, accurate documentation,and adherence to genre convention expected by your audience all contribute the image of the person behind the writing. Or, in other words demonstrate professionalism.

Those are perfect ways to enhance your Ethos.